Why customers buy from Franklin
Choosing a home service company is hard. Here's a few reasons customers choose Franklin:
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1. We charge what we need to, not what we want to
There are two pricing philosophies when it comes to business. One says to take as much as you can from the customer. Basically if the customer has $100 in their wallet, you've failed if you don't walk out with every penny's worth of that $100. This philosophy is the norm in the service industry and it’s taught repeatedly in sales classes, business coaching sessions, etc.
The other says to lower your prices and let the customer come out ahead. And guess what? A customer who comes out ahead is a happy customer. And happy customers tell their friends about why they are happy, leading to more customers. This philosophy has taken Franklin from nothing to one of the largest contractors in Northwest Arkansas and we’re sticking to it.
2. We are family owned and operated
Why does being family-owned matter? Well for one, it makes it hard to overcharge people when you have to see them at Walmart once a week (or twice or thrice). Two, it means you get a better product. Owners whose livelihoods depend on happy customers work harder and care more than regular employees. If you’ve worked for a big, public company and a family owned company, you’ve experienced the difference active ownership makes in a business.
3. We sell proven, reliable brands
Much of the equipment we install has a lifespan of 10 or more years. Because of this, as well as the substantial investment our customers make in the installation of the product, Franklin sticks to established, reliable brands. We want our customers to get years of trouble-free service out of their equipment and when things do break down, to have ready access to parts.
4. We put our customers before profits
It’s often said, but at Franklin, it’s true: The customer comes first. Everything here revolves around making our customers happy: the products we sell, the services we offer, and the prices we charge. We make mistakes, but when we do, we make it right. Unhappy customers are not tolerated at Franklin.
5. We have hard working & honest employees
A service business is only as good as its people. No matter how hard we work to perfect our processes, it’s our people who do the work and interact with our customers. Because of this, we are careful to hire only the best, and to pay them well. When a Franklin employee shows up at your door, you can feel good knowing that they meet Franklin’s standards.
6. We have flat-rate, no-surprise pricing
Flat-rate pricing means a couple things. Most importantly, it means our field professionals are focused on solving our customers’ problems in as timely a manner as possible. They aren’t there to milk the clock to increase the invoice amount (and their pay), as happens so often when you bill by the hour. Two, it means everyone gets the same fair price. Many service companies increase their prices if they think a customer is unfamiliar with the industry, has money, or is desperate. If a Franklin employee did that, they would be fired.
